Guardian Unlimited | The Guardian | Things get worse with Coke

"So now the full scale of Coke's PR disaster is clear. It goes something like this: take Thames Water from the tap in your factory in Sidcup, Kent; put it through a purification process, call it 'pure' and give it a mark-up from 0.03p to 95p per half litre; in the process, add a batch of calcium chloride, containing bromide, for 'taste profile'; then pump ozone through it, oxidising the bromide - which is not a problem - into bromate - which is. Finally, dispatch to the shops bottles of water containing up to twice the legal limit for bromate (10 micrograms per litre). "

This sort of product marketing is a lot like Bubba Bush's administration: take a really bad process, call it "pure" and then make everyone pay way too much for it. And to top it all off, it's bad for you. I'm hoping that consumers will wake up to these kinds of shenanigans, in the same way that voters are starting to with the current neocon government.